where i read a headline/slogan and think "Damn, I wish I would have written that!"
it's not even close. in fact, it's disappointing. and gives us writers a bad name.
i wont try to sum it up in my own words. instead, an excerpt from the article itself:
"A £125,000 campaign to replace Scotland's Best Small Country In The World tag has been unveiled.
And the exciting new catchphrase dreamed up by top advertising brains is..."Welcome to Scotland"."