where i read a headline/slogan and think "Damn, I wish I would have written that!"
it's not even close. in fact, it's disappointing. and gives us writers a bad name.
i wont try to sum it up in my own words. instead, an excerpt from the article itself:
"A £125,000 campaign to replace Scotland's Best Small Country In The World tag has been unveiled.
And the exciting new catchphrase dreamed up by top advertising brains is..."Welcome to Scotland"."
what poppycock!
1 comment:
hell I've been rocking welcome to sweden for the last few months. clearly I could have won a shitload of money.
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