Because it's "an innovative product which will change completely the way of approaching this delicate problem for women when travelling, working, making sport or having fun. Genius Lady is the future, on planet woman."
Plus, based on their site...it'll make me feel like this:
so free and happy. such gaiety!
So what exactly is it? Well it's a groundbreaking device that allows us oh-so-troubled ladies to pee standing up. Finally!
And, of course, it hails from my favorite land: Italia!
I can't wait to "Farla in piedi!" (Do it standing up)
I love planet woman, Italy, and Genius Lady.
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