You choose based on what you know.
What you know comes from what you've done.
And what you've done affects everything.
You choose based on what you think is best.
What is best is determined by experience.
And what you've experienced has made you.
You choose based on what you feel.
What you feel comes from looking inward.
And looking inward can be exciting. And scary.
You choose based on what you want.
What you want comes from what you have in front of you.
And what is in front of you confuses your wants.
You choose based on knowledge, and thought,
and feelings, and wants.
And what you choose may very well be wrong.
Just a bit o' Montastic writing. There are some big choices coming up. So this one from a few months back seemed appropriate.
Enjoy. Or don't. It's your choice.