This cracks me up. If you haven't seen Burger King's Whopper Virgins campaign, it's partially good, partially horrifying.
Trust me, I've discussed it with Chase. And we are both insanely smart.
Essentially the campaign features people from all over the world who have never had a Whopper. They are asked to try both that and the Big Mac, and compare them by taste. Now, I think this is a clever idea from the standpoint of unbiased taste tests. Chase feels as though it's exploiting those around the world who haven't had to put American processed shit in their bodies. I agree.
I would like this better if it were Americans who had never had a Whopper. Not impoverished Sven from BFE.
Anyway...check out their website to get an idea of the actual campaign.
Then giggle at this sillypants parody!