Tuesday, November 25, 2008

i. am. inspired.

This is some FANTASTIC advertising. I found it on neatorama. Check out this shit:

Swimming over the NY cityscape. How eerie.
From neatoroma:
"No, New York is not underwater (yet, anyhow) - that’s a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the clever ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool … the effect of a submerged cityscape"

This blows my mind. Something about actually picturing the city underwater unnerves me. and kind of depresses me. Yikes. Effective advertising for me. In terms of understanding that global warming is very real. On the other hand, I still plan to drive my car to work every morning even though I live a mile a way. After all, it's cold out thurrrr.

1 comment:

Chasé said...

How are swimmers supposed to swim in a straight line? I'd be all over the place :)